On the Reticular Activating System and how stupid we are when shopping

You just purchased a flashing new item, and all of a sudden all you can see is other people wearing, driving, eating or carrying that very thing you cherished so much a short while ago.
At some point or another I am pretty sure it has happened to you. A few years ago my girlfriend notoriously [...]

On Steve Jobs and decoupling the man from the business

Last January 5 Steve Jobs posted a letter on Apple’s site stating that he had a “hormonal imbalance” that caused him lose of weight. The guy is a genius, let’s face it (being a Pixar addict as I am, I owe him my only hours and hours of amazement in front of a non-computer related [...]