On why a multiethnic Europe is nowhere near. Microsoft does Warsaw

So this is what Microsoft Poland (or they advertisers) considered a bit too much for their consumer base:

Error_publicitario_Microsoft

Lacking a better word, doesn’t it look glorious?

At least, they were tactful enough to do a poor Photoshop job… but come on, couldn’t mighty Microsoft Europe spare a few thousand euros to do a Poland-rated version of the ad?

But see, I learnt something today (it was worth waking up this morning then). First, Poland is as much a racist country as any other country in the world. Nothing bad with it (we are talking civilised racism here, not Hitler or Apartheid style racism discrimination as the UN chart calls it), but they are realistic about their market.

Second, apparently in Poland, if you are going to be different, you can be Asian, but not black (something to do with Polish builders, plumbers, electricians and other tradesmen moving to Western Europe and being replaced by Chinese I have heard…)

See, I am as racist as the next, and I do have a network of global friends. Asian, Caucasian, Latino, black, and the like. I’ve got good German, Dutch, Afrikaans, Black and Coloured South African friends (yes, they come in even more versions.) Also Moroccan, Nigerian, Japanese, Filipino, French and some other flavours but we talk of races as what they are, points of anatomical and anthropological difference, not something to stigmatise or never speak about. We are all open about it, and we all agree that being tolerant is the key, reality can never be superseded by good intentions, affirmative actions or bill of rights.

No, it is not representative of the sports fun base to have women sports presenters in the UK. Just go see a game.

No, it is not representative of the estate agent crowd to have a black presenter in Location Location.

No, no matter what you say, Jennifer Lopez doesn’t speak Spanish or represents the Mexican-Americans (but epitomised the American dream).

No, call it what you want but a 45 year old black South African cannot have a degree in engineering because under the Apartheid regime they couldn’t go to uni (as much as I despise it, it is true.)

No, no matter how fast you run, if your family tree has been based in Beijing or Dublin for the last ten generations, you will not overrun a black athlete on the 100m.

No, you can try to bake yourself as much as you want and you will still look like a lobster if your name is Andrew McCain and you like the tanned colour of a Thai man.

And, I have never been to Poland, but I would bet my hat that chances are, one out of three Poles is not black or Asian.

When will we all accept reality as what it is real?

.calvin

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