On working for the NIGAZ. Another marketing blunder

nigaz I know I might wake up a bit late, but after thinking that Microsoft Poland’s advertising savvy was one of the worse ever, I just heard of Russia’s Gazprom and Nigeria’s NNPC joint venture. The baby’s name? NIGAZ.

Unbelievable, you may say, but thinking heads of two continents couldn’t even get this straight.

I just finished James Dyson’s great autobiography (Against the Odds), and he moans and bitches about the advertising, PR and marketing community all along. He may have a point… I remember choosing marketing as major out of not knowing what to do with my life. I even got a Masters degree in market research and despised the idea of “creating needs to the customers” (what translated to me as selling people things that they don’t need by making them think that they do.)

It was interesting to learn how they trick us, but the NIGAZ thing is at least, hilarious. Did anyone get paid to come up with the name? I bet so. I have no doubt that Russia’s far right would have loved to do the prank, but I don’t think of them as a cheeky comedians who kill journalist for a laugh.

In any case, Nigger is nothing but a derivation of the Latin word niger, meaning colour black. Instead of finding the term offensive, black people could call us Albus, the Latin word for white. Both true and ingenious, but I am pretty sure that some Caucasians would be offended by that too.

After all, “It ain’t what they call you, it’s what you answer to.”



On commodities, false tax savings, and raising crime in the British countryside

Friday morning (30Jan09), a PC from the Thames Valley Police station came to take a second statement on the attempted robbery of our humble 15-year-old  Honda. Apparently they caught some Mr Lee and they have a fingerprint match.

Funny enough, the PC didn’t know that the car was stolen again (this time for good) on 31st August. The fact that the car had the same license number and I was informed by the police when they found it 3 days after, beggars believe.

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On European fuel prices and the lessons that OPEC countries can learn from Norway (II)

Am I missing something ? Hugo uses his petro dollars to fuel his socialist Bolivarian agenda.

I felt that Alfie’s comment demanded further discussion.

True, Chaves fuels Bolivarian agendas -whatever that may mean- like Arab Sheiks use their petro dollars to increase their camel collection, and UAE pays for expensive medical health abroad for its citizens instead of nurturing local education and medicine.

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On European fuel prices and the lessons that OPEC countries can learn from Norway

Let’s be the devil’s advocate for a minute. I was perusing the other side of the coin, and I found this interesting marketing act put together last year by the Organisation of the Petroleum Exporting Countries (OPEC).

As unlikely as it may sound, if transport and fishing workers united their arguments with OPEC’s against the European governments, not only they would raise their case more strongly, but it would remind us of USA supporting Sadam or financing and training Osama and friends in Afghanistan. Continue reading