On working for the NIGAZ. Another marketing blunder

nigaz I know I might wake up a bit late, but after thinking that Microsoft Poland’s advertising savvy was one of the worse ever, I just heard of Russia’s Gazprom and Nigeria’s NNPC joint venture. The baby’s name? NIGAZ.

Unbelievable, you may say, but thinking heads of two continents couldn’t even get this straight.

I just finished James Dyson’s great autobiography (Against the Odds), and he moans and bitches about the advertising, PR and marketing community all along. He may have a point… I remember choosing marketing as major out of not knowing what to do with my life. I even got a Masters degree in market research and despised the idea of “creating needs to the customers” (what translated to me as selling people things that they don’t need by making them think that they do.)

It was interesting to learn how they trick us, but the NIGAZ thing is at least, hilarious. Did anyone get paid to come up with the name? I bet so. I have no doubt that Russia’s far right would have loved to do the prank, but I don’t think of them as a cheeky comedians who kill journalist for a laugh.

In any case, Nigger is nothing but a derivation of the Latin word niger, meaning colour black. Instead of finding the term offensive, black people could call us Albus, the Latin word for white. Both true and ingenious, but I am pretty sure that some Caucasians would be offended by that too.

After all, “It ain’t what they call you, it’s what you answer to.”

.calvin