On Pret-a-Manger running out of fresh ideas. Are private equity firm Bridgepoint and Goldman Sachs squeezing the customer?

Hobbes, they say that the first step is always to recognise the problem. OK Hobbes, I agree, I have an addiction. Well, more than one, but this one is cheese-related.

I am a keen Pret a Manger victim, and the guilty sin is their Posh Cheddar & Pickle Artisan Baguette. I have gone through many tantrums with the company. Over time the baguette has turned into a petit baguette, the price has ridden the oil, milk and wheat price increases but stayed there since the summer (£2.99) regardless of falling commodity prices. Continue reading